Origin of the Multiple Listing Service (MLS)…

According to the National Association of REALTORS:
“In the late 1800s, real estate brokers regularly gathered at the offices of their local associations to share information about properties they were trying to sell. They agreed to compensate other brokers who helped sell those properties, and the first MLS was born, based on a fundamental principal that’s unique to organized real estate: Help me sell my inventory and I’ll help you sell yours.

The Multiple Listing Service is a marketing tool available exclusively to the approximately 800,000 members of the National Association of Realtors, 90,000 members of the Florida Association of Realtors and the 12,000 plus real estate companies that make up the local MLS boards in Florida.

If you are serious about selling a single family home, condo or vacant property you will need the broad exposure that the MLS can offer.  Most home buyers contact a Realtor when they want to make a purchase. And of course, the local  Realtor conducts their searches on the Northeast Florida MLS to search for available houses on the market in Jacksonville. It is nearly impossible to compete with the Realtors in today’s market. So why not take advantage of their available services and sign up for Jacksonville flat fee MLS.

Time after time buyers have told us that they prefer to use a Realtor in their search to find a home because it doesn’t cost them anything and it usually saves the buyer a lot of time, effort, and frustration.

Utilizing Florida flat fee MLS can broaden your marketing exposure by working with Realtors yet maintaining your for-sale-by-owner status and keeping total control of the listing and advertising.